One of the very most misunderstood tools in the Marketer’s Bag of Tricks is immediate email. There’s justification for this, of course. I expect that the most evil even, notorious spammers of the world have SPAM filter systems on their personal email accounts. The final result of this universal distaste of SPAM is a belief, held by many, that sending emails to prospects or customers “just isn’t a very important thing to do”.
Lot’s of potential issues–from alienating your customers and potential users, to presenting some wacko assault and lower your website, because he doesn’t like the message delivered to his in-box. So should we just forget about immediate email as a legitimate marketing tactic and spent our time and money focused on other aspects of the marketing blend? Let’s step back and be rational here.
First of all, not all direct email is the same. SPAM email that they received. Bob then fires off a contact to the whole list with an offer because of its extremely niche-y computer accessory, the “Swiss Army Computer Widget”. That is bad. Bob will be punished in a few ways quite and probably deserves it.
Distinct Software Corp. has been methodically building a set of customers and potential clients obtained utilizing a variety of online and offline marketing methods, not the least of which is appointments to the business’s website. The list has been carefully compiled, and in each case your client is either doing business with Distinct or has expressly given authorization to get email.
Distinct has determined it would prefer to launch its new IT software product, with a special offer to targeted prospects. The company mines it’s data source for potential clients that meet the targeted customer profile for the new product. It supplements its own list by renting an opt-in email list from a brokerage, that was compiled from clients to a newspaper that addresses issues related to the new product. Distinct then places together a vintage immediate response offer (reduced product, money-back guarantee, free present, time-limited).
The company crafts a brief email message describing the special offer, careful to stick to the rules of the CAN-SPAM Act, and other suitable state or international laws. The company sends it out its offer to the prospective list it has compiled, as one element of the marketing mix for its new product start. You don’t think that both of these scenarios have anything in keeping? In actuality, the thing they have in common is the delivery mechanism–email. Yet it is rather common for both of these very different activities to be lumped collectively in one basket. It’s all SPAM, many people will say.
I beg to differ. One is horrible marketing, the other is traditional marketing. BAD, scattershot marketing is nearly always badly received, and GOOD, targeted marketing shall only offend the zealots out there who are offended by ALL forms of marketing. That is true regardless of the delivery mechanism. You can find people who hate traditional direct mail, unsolicited phone calls, advertising on TV, people who have flyers at the retail center, even print advertisements that take up 2/3 of their favorite magazine. There’s nothing you can certainly do about them. The only path to please these people is to go out of business, so we don’t be concerned about them. Don’t allow the crazy few stop your business from being successful. There are many reasons NOT to do direct email.
- Try never to acknowledge the item if its security seal is absent
- Do you test on animals
- 2: “I- you know what? Fine!”
- 15 drops lavender essential oil
Take your chocolates from the fridge and keep it someplace at room heat range. Bananas are very complicated. One second, they are green to eat too, the next they are rotten and brownish. How can you find that sweet spot (pun intended) for fresh bananas? Those green, unripe bananas should be kept at room temperatures, while yellow bananas should be transferred to the refrigerator in order to avoid the Browning. You should keep uncut and unripe watermelons in the cupboard.
Besides, departing such a fairly large fruit from the refrigerator is indeed a real space-saver. Actually a little impact when it comes to freshness There’s. On the other hand, cut melons are one of the type of foods that should be well covered and refrigerated. For the everyday consumer of cheese, this makes no sense. Cheese is always kept in the refrigerator!